Email retention systems for DTC brands.

Not another email agency.
A senior operator inside your business for 90 days.

I spent three years owning email revenue inside an eight-figure Shopify brand. Now I build the same retention systems for a small number of brands doing $1M–$10M, then help keep them performing.

$7,500 90-day Retention Sprint

Ongoing email operations from $3,500/month after the Sprint.
0
Email revenue in one year
0
From one flow alone
0
Contacts migrated, zero downtime
0
Markets run simultaneously

I have done this job.
Not advised on it.

Most agencies learn your business from a kickoff deck. I learned mine from three years of owning the number. Email and SMS at an eight-figure DTC pet wellness brand, across the US, Canada, and the UK. I built the flows, ran the campaigns, fought the deliverability fires, and migrated a million contacts to Klaviyo without losing a day of revenue.

I do not manage twenty brands. I take a handful at a time, because operating inside a business and checking in on it once a month are not the same job, and only one of them makes money.

Why I am not still in-house

The problems I solved at one eight-figure brand are the same problems most growing brands have. The difference is they cannot justify a senior email hire at $120K a year to solve them. The Sprint is how a brand gets that level of execution without the permanent headcount, and it is why I would rather do this for a handful of companies than go back to doing it for one.

TRACK RECORD
Attributable email revenue
single year, one brand
$735K
Replenishment flow alone
one automation, running unattended
$88K
ESP migration
HubSpot to Klaviyo, zero downtime
1M+ contacts
Post-migration cost reduction
annualized
22%
Markets managed
simultaneously, in-house
US / CA / UK

Turn email into a predictable revenue channel.

90 days. One system. Built, tested, documented, and yours to keep.

Weeks 1 to 2

Audit everything, assume nothing

Full audit of your platform, deliverability, list health, and every flow you have, whichever ESP you are on. I map your product reorder cycles against what is actually built. You get a written diagnosis, ranked by what each problem is costing you per month, before I build anything.

Weeks 3 to 6

Build the flows that actually sell

Six to eight automations engineered to your purchase cycle, not Klaviyo's defaults. Welcome, cart, browse, post-purchase, replenishment, win-back, sunset. Segmented by buyer behaviour, not guesswork.

Weeks 7 to 10

Make campaigns a habit, not a scramble

Branded templates your team can actually use. A 90-day campaign calendar. Then a live optimization window where I test subject lines, timing, and offers against real sends.

Weeks 11 to 12

Prove it, then keep it running

Before and after numbers on every flow and campaign. Full documentation. You own all of it. Then we decide together what month four looks like.

Klaviyo flow architecture built during a Retention Sprint

A live flow from a Sprint build. This is the level of architecture, not a template swap.

Here is exactly what the first 30 days look like.

No mystery. No black box.

The scariest part of hiring anyone is not the invoice. It is not knowing what happens after you send it. So here is the calendar, week by week, before you spend a dollar.

Week 1

Access, audit, and a hard look at the numbers

  • 90-minute kickoff call. Your products, margins, reorder cycles, and customer objections.
  • Klaviyo, Omnisend, Brevo, or whichever ESP you run, plus Shopify and domain access. SPF, DKIM, and DMARC checked and fixed the same week.
  • Full audit of every existing flow, form, and segment. Nothing is assumed to be working.
Week 2

The revenue leak report and the target

  • Written audit delivered: every leak, ranked by what it is costing you per month.
  • We agree on the 90-day revenue target together, modelled on your traffic, list, and AOV.
  • We agree on what you own: send cadence, promo calendar, and approval turnaround.
Week 3

The first flows go live

  • Welcome series built and shipped, split by buyer and non-buyer.
  • Abandoned cart and browse abandonment rebuilt around your actual products.
  • Weekly 30-minute check-in starts. Same day, same time, every week from here.
Week 4

Replenishment, and the first revenue you can see

  • Replenishment flow built to each product's real consumption cycle. This is usually the single biggest win.
  • Post-purchase education sequence live.
  • First performance review against baseline. You see numbers in month one, not month three.
Weeks 5 through 12 continue the same way: build, ship, measure, report. You will never wonder what I am doing with your money.

Why this is not what you have tried before.

A typical agency
Working with me
Who does the work
Multiple clients competing for attention, often managed through layers of account teams
The person you spoke to on the call. Every time.
Experience
Learned email by doing it for other agencies' clients
Three years owning the revenue number inside an eight-figure brand
The flows
Your ESP's default templates with your logo dropped in
Engineered to your product's reorder cycle and buyer behaviour
The commitment
12-month contract before you have seen a single result
90 days, fixed fee, against a target we agree on first
If it underperforms
A new strategy deck and an invoice
I keep working at no charge for up to 60 more days

What this looks like when it is done properly.

In-house case study

Eight-figure DTC pet wellness brand

Three years in-house. US, Canada, and UK. 2024 results below.
$735K
Email revenue
attributable, 2024
$88K
Replenishment flow
one automation, one year
54.8%
Average open rate
across 105 campaigns
22%
Cost reduction
after ESP migration

"The replenishment flow alone generated $88K in a single year. One automation, calibrated to how fast each product actually gets used up, running around the clock with nobody touching it. That is what a retention system looks like when it is built for the product instead of pulled off a shelf."

Mark Robinson, ecompromoter

We agree on success before I start.
If we miss it, I keep working.

Before a single email is built, we model a realistic revenue target from your traffic, customer base, and average order value. Not an inflated number designed to win the sale. A number we both believe.

If we are both executing the agreed plan and that target is not hit within 90 days of your flows going live, I keep optimizing at no additional cost for up to 60 more days until it is.

I own
Strategy, build, testing, deliverability, and reporting. The execution is mine.
You own
The send cadence, promo calendar, and approvals we agree to in week two.
The extension
Up to 60 additional days at no cost. Defined up front, in the contract.

Your automations keep earning on their own.
Your campaigns do not.

At the end of 90 days you own a retention system most brands never build internally. Every flow, template, segment, and document is yours. The automations run whether I am here or not.

Campaigns are different. Email is not a website you launch once. It is an operating system that only compounds if someone is testing offers, watching segments, protecting deliverability, and shipping every week. That someone has to be a person, and it has to be every month.

If ongoing operation makes sense, I continue running the system month to month. That is ongoing retention management: campaigns, testing, optimization, and reporting, month after month.

If you have an internal team ready to take it, I will train them and hand over everything. That is a successful outcome too. But you should decide that after you have seen the numbers, not before.

I am not right for everyone.

This works if

  • You are an ecommerce DTC brand doing $1M to $10M
  • You are on Klaviyo, Omnisend, Brevo, Spoks, or ready to move
  • Your products get consumed, replaced, or reordered
  • Email is under 20% of revenue and you know it should be higher
  • You can commit to a send cadence and approve work inside a week

This does not work if

  • You are under $500K. The math does not carry the fee yet.
  • You want SMS, ads, and social from one vendor
  • You want someone to send more email, not build a system
  • You need the cheapest option on the table
  • Nobody on your side can make a decision in under a month

Common questions

What if I already have flows set up?+
Almost everyone does. The problem is that most flows are built around platform best practices, not around how your customers actually discover, buy, use, and reorder your products. I audit what you have, keep whatever is genuinely working, and rebuild the rest.
How is the revenue target set?+
We set it together in week two and document it in writing. I model it from your traffic, list size, AOV, and current email revenue. It is a number we both think is realistic, because a target neither of us believes is useless to both of us.
Do I need to be on Klaviyo?+
No. Klaviyo is where I go deepest and where most DTC brands get the most leverage, so it is my default recommendation. But the strategy is platform-independent: the flows, segmentation, and timing are what create revenue—not the software. If your current platform is working, I will build there. If switching platforms makes financial sense, I can manage the migration as part of the Sprint. I have moved over one million contacts across multiple markets with zero downtime.
What happens after 90 days?+
You own everything: flows, templates, segments, and documentation. The automations keep running on their own. Campaigns do not, which is why ongoing email operations are often the next step. Continued operations start at $3,500/month following the Sprint. If your team is ready to take it in-house instead, I will train them and hand it over.
Why email only? Do I not need SMS?+
Eventually, probably. But email is still one of the highest-return channels you own directly, and most brands are nowhere near its ceiling. I do one thing at the level I would do it in-house. Once email is a real profit centre, adding SMS is a natural next step with a specialist.
How much time do you need from my team?+
Less than most brands expect. I handle the strategy, build, implementation, and optimization. Your team mainly needs to provide product knowledge, approve creative direction, and help align on promotions and business goals. The goal is not to create another marketing project for your team. The goal is to remove one.

Your email is underperforming.
Let's find out by how much.

A 20-minute call. Bring your current email revenue, list size, and biggest frustration. I will tell you honestly whether a Sprint makes sense, and if it does not, I will tell you that too.

BOOK A 20-MINUTE CALL
Ongoing management from $3,500/month, starting the month after handoff.

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